Strategist in NYC

I help brands play a vital role in culture and find a signal in today’s unprecedented level of noise.

A few agencies and brands I've worked with

Some of my favorite projects

Chase Travel: Making it fantastical, not transactional

How can a bank's travel platform stand out as better than the rest? Most travel platforms made travel transactional and impersonal… But there is no denying, at the heart of travel is a fantasy waiting to become a fantastic reality…. And unlike most booking platforms, Chase is made for how you travel.

Work completed: A full nuts to bolts strategy exploration. Led and won pitch, developed brand positioning, communication strategy, and experience strategy to introduce Chase Travel to the world and bring the fantastical feeling back to travel.

Jif Peanut Butter: That Jif’ing Good

Named one of Adweek’s top 25 ads of 2019, I helped breath new life into this iconic brand by making it relevant for all peanut butter lovers of all ages, not just moms and dads.

Work completed: Led qual / quant research, platform creative briefing & inspiration, full communications strategy (including social and digital manifestation), and creative concept testing.

Citi x No Kid Hungry: Dine and Do Good

We asked our credit card members to help Citi in the fight to end childhood hunger in America. By simply registering their card, every time they spent $5 or more when they dine out, Citi donated enough to No Kid Hungry to provide 10 meals for kids in need. We wanted to raise awareness of this partnership and show the positive impact it leaves on children benefiting from healthy meals.

Work completed: Worked with creative team to generate main idea and campaign. We successfully reached our $1MM goal, or 10 million meals to children in need and had over 18MM campaign impressions and over 1MM video views.